Two brothers interest in surfing and other sports, founded a new business in California, called Power Balance, where they created power balance bracelets. It was a silicone bracelet with miraculous properties which cost between 30 and 42€. The advertising message said: “just wearing the bracelet on the wrist, one person experiences a recovery of strength, flexibility and balance. Also, with the help of several famous paid to wear the bracelet, they managed to sell thousands of models. The problem is that the bracelet doesn’t help to have more strength or balance, there are false statements that are not shown.

Therefore, this is a case of misleading advertising, because the company is using false information about the main characteristics of bracelet for advertise it. This case is misleading, so it is considered unlawful advertising and unfair commercial practice.