In this case we can see a picture of the actress Penelope Cruz announcing an eyelashes mascara. In the picture we can see Penelope on a terrace next to the phrase «Imagine, lashes that could reach for the stars,» alluding to the lengthening effect that the product supposedly produces. However, nowhere is said that the actress wears false eyelashes. Therefore we are facing an alleged case of misleading advertising because it exaggerates the power of the product and may confuse the consumer about the effects of the product.