In this TV spot, broadcast in the United States compared to each one of the brands of cars representing them with the keys that takes the logo. It is attributed to each one of them a feature. Finely in the spot, the Audi brand compares implicitly as being the best of all, because it contains all the essential caracteristics of competitors.

 In United States this permitted comparative advertising of this type, so we do the question…Would be legal in Spain? The answer is no. We would be faced with a case of illicit comparative advertising, because even if all products meet the basic need of driving, not be this by comparing any essential characteristic. But that is subjective is imposed that Audi is the best of all.