schitz

“Don’t worry darling, you didn’t burn the beer!” This is the slogan which announced Schligt beer in USA. In this advertising case we can see a woman crying in the kitchen due to she was burnt the food that she was preparing to her husband and he use the slogan as an answer.

The wife was worried about what her husband could tell her for burning the dinner, while he takes it as a joke and with mocking tone he says the slogan.
“Don’t” and “Didn’t” show the negative character of the husband, when he sees that the food was burnt.

This is a chauvinist resource that appeals to the stereotype of woman as a housewife; this kind of sexist advertising violates the human dignity, so this is a case of illicit advertising, based in the “General Advertising Law” and “Organic Law of integral protection against the gender violence”.