POST IT

 

This Post-it poster shows a “couple” sleeping with the slogan “For the little things you’ll forget”. The product appears in the face of the woman like she would be an object wich the man could forget. This consideration makes me think that we are in front of a case discriminatory against women, in spite of her body appears linked to the product, because it shows a stereotype that denigrates women colective for being contrary to equality. For this reason, we could say we are in front of a case of discriminatory advertising, so it would be unlawfull and, therefore, illegal.