HAMBURGUESA

http://www.youtube.com/watch?v=sNBdUOPwWKU

 

Today’s case would clearly be illicit if we were to apply Spanish laws regarding advertising. To advertise a hamburger a woman’s body as she sunbathes is used in a completely decoupled from the actual product. Even though at the end of the televisión ad there is a hint of humor, the advert as a whole is not perceived as a humoristic exaggeration, therefore we are looking at a clear case of distorted competition.