GUCCI

This ad belongs to a well-known fashion brand and its aim is to show the new clothing collection. We can see on it a couple of men modeling in an erotic attitude, both accompanied by other female models in a submissive position.

In my opinion, female body is being outstanding in the ad in a completely unrelated way to the product that is being promoted. Therefore, I consider that we are in front of a discriminatory advertising case because it is contrary to women’s dignity. So my final judgment is that the advertisement is illicit.