INSERTADO POR ALUMN@

PUBLICIDAD DISCRIMINATORIA PARA LA MUJER

En este caso podemos observar otro cartel publicitario, en este caso de la marca mediamarkt donde aparecen las piernas abiertas de una mujer y unos hombres mirando.  Para que se considere publicidad ilícita debemos considerar si la presentación de la mujer en este caso tiene carácter discriminatorio o no. Para que podamos considerar discriminatorio este...

MISLEADING ADVERTISING

Two brothers interest in surfing and other sports, founded a new business in California, called Power Balance, where they created power balance bracelets. It was a silicone bracelet with miraculous properties which cost between 30 and 42€. The advertising message said: “just wearing the bracelet on the wrist, one person experiences a recovery of strength,...

ADVERTISING THAT DISCRIMINATE TO WOMEN

    This is the new campaing of  Madison Avenue. A company which offer high-end kitchenware in Australia. The ad image show us their product acccompained by a headline which say: «A woman’s best friend».  This thought is against specific woman section on LGPu which refers about stereotyped woman image.  In my opinion, it’s a...

PUBLICIDAD DISCRIMINATORIA

Traemos al observatorio el caso de un cartel publicitario de la marca de relojes Nivada. En dicho cartel aparece una mujer de espaldas y de cintura para abajo vestida con ropa provocativa, y junto a ella un reloj de la marca publicitada en el que se puede leer “Watch me” (mírame). La publicidad nos plantea...

COMPARATIVE ADVERTISING ILLEGAL

http:www.youtube.com/watch?v=c_SS3EjTL-E In this TV spot, broadcast in the United States compared to each one of the brands of cars representing them with the keys that takes the logo. It is attributed to each one of them a feature. Finely in the spot, the Audi brand compares implicitly as being the best of all, because it...