INSERTADO POR ALUMN@

SURREPTITIOUS ADVERTISING

  We would like to bring the attention of this tweet posted by Nuria Roca July 2nd, 2013 featuring a product brand called Danone, and where it didn´t put in any time that it was a sponsored tweet. However, other celebrities appeared a few days later with the same hashtag and the same product, which...

POST IT: SEXIST ADVERTISING

  This Post-it poster shows a “couple” sleeping with the slogan “For the little things you’ll forget”. The product appears in the face of the woman like she would be an object wich the man could forget. This consideration makes me think that we are in front of a case discriminatory against women, in spite...

PUBLICIDAD CONTRARIA A LA DIGNIDAD PROFESIONAL

http://www.youtube.com/watch?v=D_Arz7dSI-A  Traemos al observatorio este spot televisivo publicitario de un anuncio de dentistas en el que aparece un niño en una camilla junto a su madre en una consulta odontológica terrorífica con un doctor parlanchín. La madre dice no aguantar más el trato recibido y que se van a otro sitio. En una segunda escena...

SEXIST ADVERTISING

  This commercial communication belongs to the sports brand Puma in which a man and a woman appear keeping sex. The only cause of unlawfulness that generates the referred poster is if the presentation of the woman has a discriminatory character or don’t have it. An advertising message is discriminatory if it presents parts of...

PAN RALLADO DE PAN RECIEN HECHO: ¿ENGAÑOSO?

  Traemos al observatorio este caso de packaging de producto de la marca española de alimentación Gallo, el producto que presentamos es pan rallado especial para rebozar. En dicho envase se puede observar la frase “elaborado con pan recién hecho”. Debemos recordar el origen del pan rallado, ya que es pan duro, es decir hecho...

UNFAIR COMPETITION: TRADEMARK CONFUSION

  According to this picture, it is an act of unfair competition and, therefore, illegal. First of all, these settlement discussed until a year ago was part of a franchise of the popular brand Café&Té. But, currently, it be showed to the consumer with another trade name, counting with the same format as the design...

SPOT CONTRARIO A LA PROTECCIÓN DE LA INFANCIA

  http://www.youtube.com/watch?v=LfBPGoru6vE  Analizamos un spot que se emitió en la televisión española en el año 2009. En el anuncio se publicita el vehículo Volkswagen Golf. En él, aparecen dos niños simulando el funcionamiento de un coche cada uno. El primero de ellos, simula el sonido pero toma respiración al cambiar de marcha, mientras que el...

PUBLICIDAD QUE INDUCE A ERROR AL CONSUMIDOR

  En esta publicidad de Muebles Rey encontramos un texto que dice “Paga sólo el 50%” en letras grandes, y una línea por debajo con las letras a mitad de tamaño pone “del 50% de todo lo que compres”. Es decir, que realmente el descuento que se está aplicando en estos establecimientos es del 25%....

MISLEADING ADVERTISING?

  In this case we can see a picture of the actress Penelope Cruz announcing an eyelashes mascara. In the picture we can see Penelope on a terrace next to the phrase “Imagine, lashes that could reach for the stars,” alluding to the lengthening effect that the product supposedly produces. However, nowhere is said that...

COMPARATIVE ILLEGAL IN SPAIN

http://www.youtube.com/watch?v=XZxy8_oWpAU In the spot (it emitted in the U.S.) there is a child who uses a vending machine for drinks. The child spends a coin and get a Coca Cola. He puts the can on the floor. Then he spends another coin and gets another Coca Cola also leaves it on the floor. He leaves...

ADVERTISING OF ALCOHOLIC BEVERAGE IN STREET

The add was located in a bulding in the center of Madrid so people can see the Ballantines whisky add from the street and this becomes it on outdoor advertising. LGPu “Prohibits commercial communications for alcoholic beverages over 20degrees in those places where sale and consumption is prohibited”. Meanwhile, drug addiction Madrid legislation prohibits the...

ADVERTISING CONTRARY TO THE DIGNITY?

This ad is for an association of support and help. I think this ad suggest the comparative idea in which we can see one clear concept: “If you are concerned about victims of the biggest terrorist attempt in the recent history of the United States of America, you should be concerned too about the million homeless...