MADISON AVENUE

 

 

This is the new campaing of  Madison Avenue. A company which offer high-end kitchenware in Australia.

The ad image show us their product acccompained by a headline which say: «A woman’s best friend».

 This thought is against specific woman section on LGPu which refers about stereotyped woman image.

 In my opinion, it’s a ilicit case because they present a stereotyped woman image around their cuality in the kitchen. So it’s a case of discriminatory advertising because they devalue women by implying that cooking is their most important role in society.