Monthly archive 19 enero 2014

MISLEADING ADVERTISING?

  In this case we can see a picture of the actress Penelope Cruz announcing an eyelashes mascara. In the picture we can see Penelope on a terrace next to the phrase “Imagine, lashes that could reach for the stars,” alluding to the lengthening effect that the product supposedly produces. However, nowhere is said that...

COMPARATIVE ILLEGAL IN SPAIN

http://www.youtube.com/watch?v=XZxy8_oWpAU In the spot (it emitted in the U.S.) there is a child who uses a vending machine for drinks. The child spends a coin and get a Coca Cola. He puts the can on the floor. Then he spends another coin and gets another Coca Cola also leaves it on the floor. He leaves...

ADVERTISING OF ALCOHOLIC BEVERAGE IN STREET

The add was located in a bulding in the center of Madrid so people can see the Ballantines whisky add from the street and this becomes it on outdoor advertising. LGPu “Prohibits commercial communications for alcoholic beverages over 20degrees in those places where sale and consumption is prohibited”. Meanwhile, drug addiction Madrid legislation prohibits the...

ADVERTISING CONTRARY TO THE DIGNITY?

This ad is for an association of support and help. I think this ad suggest the comparative idea in which we can see one clear concept: “If you are concerned about victims of the biggest terrorist attempt in the recent history of the United States of America, you should be concerned too about the million homeless...

¿PUBLICIDAD CONTRARIA A LA DIGNIDAD HUMANA?

  En ésta publicidad de la compañía de servicios funerarios Bergemann & Sohn se propone al receptor del mensaje publicitario que salte a las vías del metro para perder la vida. Opino, que más allá de la retórica publicitaria, es un ejemplo de publicidad contraria a la dignidad de la persona , que actúa como...

TOPIC DISCRIMINATORY

“Don’t worry darling, you didn’t burn the beer!” This is the slogan which announced Schligt beer in USA. In this advertising case we can see a woman crying in the kitchen due to she was burnt the food that she was preparing to her husband and he use the slogan as an answer. The wife...

ADVERTISING CONTRARY TO THE PROTECTION OF CHILDREN?

  http://www.youtube.com/watch?v=c_ceKXhUHfk This advertising is a product whose main consumer is people of school age. Although advertising represent four boys driving age. We therefore believe that this advertising is contrary to the protection of children, because the sexual connotation was very tasteless and it wasn’t associated with any feature of a bread roll.And it is unlawful advertising that...

¿PUBLICIDAD DISCRIMINATORIA CONTRA EL HOMBRE?

    Traemos al observatorio este cartel de publicidad exterior de la línea de peluquerías Marco Aldany. En éste aparece el texto “¡Cepíllatelo! Recupera el aumento de precio del Iva´´ acompañado de un hombre semidesnudo y una mujer de espaldas mirando a este chico. Es claro que si el hombre y la mujer invirtieran su...

ADVERTISING CONTRARY TO THE DIGNITY

  Intereconomía has been sanctioned because they showed an illegal advert. In this ad appeared a paper where it wrote the sentence “364 days of pride for ordinary people”, and it issued the gay pride day. With this message, they said that gay people aren’t normal, like if be gay is a problem. Advert violates...

PUBLICIDAD QUE UTILIZA EL CUERPO DE LA MUJER

Este cartel publicitario fue creado por Media Markt, una famosa empresa distribuidora de productos informáticos y electrónicos, y apareció antes de que comenzase el mundial de fútbol de 2006. En el cartel aparecen dos chicas con unos escotes bastante provocadores y vestidas con camisetas de Brasil. Acompaña a la imagen una información que dice “verás...

PUBLICIDAD DENIGRATORIA DEL COMPETIDOR

FedEx y Ups son las dos compañías de reparto más importantes de Estados Unidos. La causa de ilicitud que nos transmite el cartel es la utilización por parte de FedEx de la empresa UPS de forma denigratoria. La publicidad denigratoria se produce cuando se vulnera el honor o prestigio comercial de terceros, siendo la más...

PUBLICIDAD COMPARATIVA NO PERMITIDA EN ESPAÑA

http://www.youtube.com/watch?v=77WCmRWKGp8 Traemos al observatorio este anuncio publicitario emitido en televisión. Se trata de un anuncio creado por Pepsi atacando a su competencia más directa, Coca-Cola. En él se puede observar un trabajador de Coca-Cola en un supermercado comprado un refresco. El protagonista, repartidor de Coca cola zero, se sitúa frente a una nevera y debe...